Steer Success at Elite Poll Herefords
We take pride in producing steers that meet the highest standards for commercial performance
Steer Success: Competition entrants
2024 Wingham Carcase Competition
2023 Wingham Carcase Competition
2022 Wingham Carcase Competition
2013 Sydney RAS Steer Competition
At the 2013 Sydney RAS steer competition, our steer, beautifully prepared by St Joseph's High, Aberdeen, stood 3rd in his class, the very competitive open lightweight Class A. A great achievment in Sydney.
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In conjunction with the Sydney RAS, we entered six steers in the Beef Challenge.
These steers were carefully selected to meet a tight carcase grid after 70 days in the feedlot.
The significant and market-relevant result we achieved was being the only team to meet the difficult trifecta: all six steers meeting the grid requirements, all six at or below Boning Group 4 (the best eating quality Boning Groups), and our steer for the taste test scoring a Silver Medal.
This is a huge achievement, especially in such experienced and competitive company!
An added bonus was that the Silver Medal went to a son of MSU TCF Revolution 4R, the sire of many of our sale bulls.
The taste test award further validates our focus on IMF (intramuscular fat), which enhances meat quality.
More commercially relevant feedback came after September 2012, when 40 of our EU steers were sent to Caroona Feedlot. All 40 met both entry (weights, age) and exit (carcase) specifications after 160 days on feed. Their top results included an average P8 fat of 18mm, an average EMA of 85 sq. cm, and an average marbling score of 2.3.
Over 300 of our steers have since been assessed through feedlots, the majority through Caroona. These steers have shown an increase in marbling score while improving EMA and maintaining compliant fat scores. These results confirm the success of our commercial selection criteria.
An astute client in Victoria is supplying The Princess Royal Feedlot (SA) with progeny from our bulls, achieving outstanding carcase results and top returns. All steers have known and recorded sires and dams.
Market performance & feedback
Producing market-aligned cattle is a priority for us. By using relevant carcass EBVs, we fine-tune our breeding to deliver steers with the perfect balance of growth, muscling, and fat cover. To ensure we hit market requirements, we continually monitor abattoir feedback sheets and participate in feedlot feedback trials.
Our commitment to producing to market specifications—whether it’s weight for age, fat levels, IMF, or EMA—ensures our cattle remain competitive and profitable in various target markets. The more precisely we meet these specifications, the faster and better the returns for our clients.