Our focus: Enhancing your commercial profitability
At Elite Poll Herefords, our breeding program centres on commercial needs and profitability. Our herd of 360 commercial and registered animals is managed under rigorous testing conditions.
We select for industry-relevant traits such as:
Calving Ease
Good Temperament
Growth
Milk
Muscle
Intramuscular Fat (IMF)
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Herd Performance and Market Success
Market Supply
Catering to MSA, EU and feedlot markets with industry-relevant traits for successful sire selection
Unique Resources
Leveraging Performance-recorded commercial animals to provide valuable, data driven feedback.
Production Goals
Focused on producing vigorous calves with profitable carcass attributes through targeted selection.
On farm profit drivers
Animal Soundness: Essential before any other selection.
Fertility and Calving Ease: Selection for sires with positive genetic calving ease (both direct and maternal) and moderate birth weights.
Good Temperament: Enhances meat quality and safety across the production chain.
Ensuring on-farm profitability starts with the soundness of our animals. At Elite Poll Herefords, we prioritise selecting sires with excellent genetic calving ease and moderate birth weights to foster fertility and ease of calving.
A good temperament is crucial, as it not only enhances the quality of meat but also ensures safety for everyone involved in the production process. These on-farm profit drivers are foundational to maintaining a robust and productive herd.
Market profitability hinges on our ability to deliver animals that meet the stringent demands of various market segments. By focusing on top 400-day growth, we achieve earlier turn-off times, which helps reduce breeder maintenance costs.
Additionally, our selection for profitable carcass attributes—such as good muscling, yield, adequate fat cover, and intramuscular fat (IMF)—ensures that our cattle meet the high standards of the MSA, EU, and feedlot markets. These market profit drivers enable us to provide high-quality, commercially valuable cattle that meet our clients' needs.
Building herd quality through thoughtful selection
Robust calving and market ready attributes
Genetic Selection
We focus on breeding from females with a problem-free, regular calving record. Selecting for our females' genetic ability to calve (CE maternal) is crucial. This approach creates a herd with a built-in ability to calve with minimal issues, reducing vulnerability to seasonal nutritional fluctuations.
Consistent Sire Selection
The sires used for our heifers are also used for the whole herd. They must possess the necessary growth and carcase attributes demanded by modern markets, in addition to calving ease.